Every year on the first Monday of September, the United States celebrates Labor Day. This year, Americans are gearing up to celebrate and honor the remarkable contributions of its employees to the nation's construction. Marketers and retailers from all industries will explore innovative ways to market and sell their products and services to make the most of this Christmas season. Healthcare marketers, like everyone else, may be scratching their heads, wondering what unique can be done to increase marketing to capture the most attention from prospects during Labor Day. If you are one of them and have not yet decided on a marketing strategy, here are some simple tips to help you.
1. Give Attractive Discounts
Like any other holiday, the US market is swamped with deals and discounts from a variety of industries. The healthcare industry is extremely labor intensive. If you own a firm in this area, providing exclusive discounts and deals to your clients will boost your brand's popularity and sales.
2. Email Marketing Campaigns
Once you've decided on a Labor Day promotional deal, start producing awareness emails about it and promoting it through email alerts. The first email can be planned for distribution in a week or two, the second for the day before Labor Day, and the final for the actual holiday. You can improve client engagement and conversion rates by doing so.
3. Catchy Subject Lines
Sending promotional emails is pointless if the recipient does not open them. What makes the situation worse is when you launch an email campaign on weekends, when viewers are less likely to check their inboxes. Make sure that the subject line is well-crafted and attractive enough to drive people’s attention toward it.
4. Social Media Marketing
According to numerous data reports, visual materials are shared more than any other type of material on social media. As a result, strive to promote aesthetically appealing content relevant to the Labor Day celebration on various social media platforms. Public domain libraries and other free galleries will have valuable stock of free photos on the web.
5. Put a sharing button
Don't limit your Labor Day promotions to only your consumers. Let them share promotional offers with their family and friends to help you expand your reach. Including a simple "sharing button" on your Labor Day campaigns allows your audience to easily transmit the message to their network with a single click.
Have you started planning your Labor Day campaigns yet? Follow these basic strategies to win the marketing game this holiday season.