Email marketing is an efficient method of communicating with prospective patients. Email has grown almost as ubiquitous as the Internet itself, with 4.3 billion global email subscribers. Email marketing is currently the simplest and least expensive method of marketing yourself and your firm. Its tactics are within the capabilities and budget of even the smallest practice.
Email marketing is a strong tool for expanding your practice and reaching a bigger number of patients. Indeed, studies indicate how powerful email is as a marketing channel: email marketing is 40 times more effective than Twitter or Facebook at acquiring new clients. Email is also the most popular internet activity, with over 90% of users just signing in to check their emails. This is fantastic news for email marketers. Email marketing allows you to connect with your patients while promoting your products and services cost-effectively, saving you money and time. Email lets you reach out to your target audience without breaking the bank. You can design personalized campaigns that resonate with your audience, allowing you to generate an outstanding ROI.
1. Build an Email List
If you have a website, pop-up forms can be useful for informing visitors that you have a newsletter or that joining your email list is the best way to stay up to speed on your latest news. To entice them to cough up their email address, you can provide a free guide to staying healthy or a discount on their next visit to your clinic.
2. Segment your email list
Everyone on your list may be uninterested in learning about elderly difficulties or baldness. These would be pertinent to a specific age group or gender. So segmentation (categorizing your audience) can help you send the right email to the right people. Once you have a sizable list, divide it into distinct audiences based on the factors that are most important to you. Some common categories include personal information such as age or location, health difficulties, engagement level, etc.
3. Find your timing
You can set timings for how frequently you want to send emails based on how you want to communicate with your audience. Once a week is usually sufficient because individuals empty their inboxes during the weekend. Once a month will do if you are already a well-known doctor and keep on people's thoughts even if you just contact them once a month. Consistency is the key here. Send emails on a regular basis rather than in spurts.
4. Include eye-catching CTAs in your emails
Our email marketing strategy aims for greater engagement and income. That will only be achievable if each email also has a goal, such as increasing blog readers, getting individuals to download your guide, or attending your live webinar. That’s why you should include a CTA - call-to-action - in every email
5. Mobile-friendly Emails
Many individuals check their phones first thing in the morning. Many people now use tablets or smartphones to view their emails. As a result, you risk losing a huge number of clicks by failing to optimize your emails for viewing on mobile devices.
Email marketing for doctors and other health professionals is an excellent tool for engaging and interacting with current and prospective patients. You can build a personal connection with them, which enhances customer relations and propels your practice forward.