COVID may have disrupted several industries, but pharmacy is one that has seen exponential development. The pandemic provided an opportunity for pharmaceutical companies to capitalize on increased demand for pharmaceuticals and medical equipment. As a result, the value of the U.S. pharmaceutical business is predicted to reach $861.67 billion by 2028.
Consumers today place a greater emphasis on health and wellness than ever before. They rely largely on supplements, medications, and medical equipment to monitor and maintain their health. It is an excellent opportunity for pharmaceutical companies to expand their businesses. If you own a pharma business, it is time to consider expanding and increasing both prescription and non-prescription sales. If you're unsure how to do that, here's a handy guide to expand your pharmacy business and increase revenue.
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According to Statista's Research Department, Americans spend an average of 7 hours and 50 minutes every day on digital media. As of January 2022, 85% of American adults own a smartphone, 74% own a laptop or desktop computer, and 52% own a tablet. As a result, there's little doubt that digital is here to stay, which is why online pharmacy marketing is critical. With the advancement of digital health, it is critical to communicate with your patients online and advertise yourself more effectively. The opportunities provided by digital marketing are constantly developing. Social media, like other significant digital channels, is always growing, with new marketing tools published every week. This provides excellent chances for pharmacists to communicate with their patients, engage them, and increase revenue.
Source: Pharmacy Mentor
The secret to effective business promotion is going where your customers are. Pharmacies that formerly relied on more traditional channels are discovering that digital marketing provides unprecedented targeting and reach. Any advertising or marketing undertaken through digital channels, from websites and mobile applications to search engines and social media networks, is referred to as digital marketing.
You may meet your patient based on the devices and platforms they use every day, develop an online presence, and sell yourself across many channels by altering your focus.
Here are a few ideas for attracting digital customers:
Building a successful pharmaceutical firm takes time and involves an intuitive awareness of your target audience and demographics. With so much rivalry, breaking into the pharmaceutical industry is more difficult than ever. Knowing how to correctly and efficiently advertise and market your pharmacy is critical if you want to optimize your local and online reach while discussing the benefits of the medications, treatments, or services you offer. The following is a list of everything you should be thinking about in 2023 to understand how to sell your pharmacy as effectively as possible.
Source: Midas PR
Influencers have a significant following, so partnering with one of these internet celebrities is a great option. According to a digital marketing institute report, 70% of millennials are affected by the recommendations of their peers. In comparison, 90% believe in the medical recommendations they find on social networks.
Although this can open the door to the communication of misinformation, it is also a possibility for pharmacies to communicate honest health information and advertise their services and products through these social media stars.
Every business owner understands that referrals are the most effective ways to gain new customers. To make the process more efficient, produce formal printed referral cards to give your patients.
These cards are typically divided into two sections: one for the individual presenting the card to a friend, and the other for the new customer's name and address. The most effective programs do not depend on the new individual bringing in a prescription but, instead, offer an incentive for simply bringing in the card. When a consumer shows their card to a staff member, they will be given a store leaflet and informed about the benefits of switching their prescription to the pharmacy. The new consumer will also be thanked and urged to return. If done correctly, this will be an effective and low-cost approach to acquiring new clients and establishing loyalty.
Customers enjoy video content marketing because it is relatable. With a powerful message at its core, potential clients can see that you understand their problem and are here to help. The same message can also be used to educate a larger target audience. As a result, you can raise awareness regarding little-discussed health illnesses, as well as clarify what is misunderstood about specific health issues. You can experiment with various types of videos, such as explainer videos, Testimonial videos, Disease awareness videos, Expert interview videos, and many more.
Another excellent marketing technique to bring in new consumers is to give healthcare promos where people can receive free healthcare screenings for blood pressure, cholesterol, or any other illnesses. According to Samantha Timmerman at the Pharmacy Development Blog, gift cards for services like flu vaccines can also attract new consumers.
Try to attract new clients with special offers, such as free health information, a free helpful item like a paper fan or reusable shopping bag during the summer, or discounts on health-related pharmacy items such as over-the-counter pain medications, sunscreen, or vitamins.
Source: UT Health Austin
Hosting a local event is a terrific way to promote brand awareness and support your local community. For example, since November is Diabetes Awareness Month, why not create a local event to boost diabetes awareness? Reach out to other local businesses to see if you can decrease the price of your event. Make sure you have a budget and that you stick to it. Other local businesses make excellent marketing partners because they desire to collaborate with other local firms. This easy and smart drugstore marketing approach can benefit all firms involved.
Improving your signs and design skills could pay dividends depending on your community. Patients appreciate a great, attractive design. Keep your signage simple, but make sure it clearly displays your offerings.
Clean and attractive outdoor signage is preferred. Try to make your storefront look as current as possible. Yes, signage can be costly, but if you live on a popular street, it may be worthwhile. If your pharmacy is in a rural region, keep your signage and storefront simple. Keep the local hometown sense in mind.
Indoor signs and presentation are equally significant. Some examples of indoor signage include:
It is an essential component of SEO that provides clients with detailed information about your brand and drugstore promotions. To enter the digital pharmacy business successfully, marketers should provide optimized content with targeted keywords and a logical layout. For example, my Business account allows adding the pharmacy's postal location to Google Maps. Don't forget to ask patients to review your pharmacy on Google so that their referrals appear on your profile as well.
Source: Advert India
Creating and maintaining active social media profiles can aid in the development of a following and the engagement of your patient base. Facebook, in particular, the world's most popular social media network, allows you to advertise your pharmacy to potential patients with highly targeted adverts. Each ad campaign can be tailored to and shared with a specific audience. On Facebook's Ads Manager platform, you may choose from a variety of factors such as age, gender, location, relationship, and child age, allowing you to reach a wider audience in your area of focus.
However, Creating good advertising for your pharmacy takes practice, but Facebook's paid campaigns are an efficient approach to reaching a much bigger audience online.
Source: Sprout Social
With 4 billion active email users, email is a key digital marketing tool for pharmacy enterprises. Email marketing allows you to maintain and expand your present patient base. You can keep your audience up to date on what's going on at your pharmacy, promote special offers, and share useful health articles by sending out regular email newsletters. However, don't forget that personalization is the key to success in pharmaceutical email marketing. It is the foundation for establishing trust with subscribers. It makes no difference whether we are talking about doctors who make the decision to recommend this or that drug or about patients who must make a decision. Personalization helps you to demonstrate that you can rely on the company and the product to solve the difficulties of a specific patient or doctor.
Pharmacy marketing entails more than just social media and search engines. Virtual events are highly customizable and provide a low-cost way to communicate with and build your audience. Consider any of the following ideas for making the most of virtual events:
This is an additional point that you should never ignore. You may or may not use the strategies mentioned above, but you can’t discuss marketing without mentioning analysis. Simply said, you must analyze your marketing activities. You can track how much engagement you're getting online and how well you're doing with online paid promotions. This is critical for determining whether or not what you're doing is effective and directing you in the right direction. Monthly analysis of your results is key to a successful marketing campaign.
While a strong brand and problem-solving solutions can help you stand out, you still need a solid marketing strategy for your pharmacy. Make sure to go deeper into the strategies discussed here for a detailed explanation. These strategies are tried and tested and have benefited many businesses. We hope you found these 10 different online and offline strategies for pharmaceutical marketing useful.
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